Our Story

Southern Serenity was founded by Ebony Brown with a deep belief that caring for the body and caring for the mind are deeply connected. Born from a personal need for gentler routines and moments of calm, the brand was created as a space where self-care supports mental well-being without pressure or perfection.

At its core, Southern Serenity exists to bring softness back into everyday self-care. We believe caring for yourself shouldn’t feel rushed, overwhelming, or performative. It should feel natural, comforting, and steady. That belief guides everything we create — from richly hydrating body care to aromatic essentials and comfort-driven apparel designed to be used, worn, and lived in daily.

Our products are thoughtfully crafted to feel good on the skin and fit seamlessly into real routines. We focus on quality ingredients, warm fragrances, intentional textures, and subtle affirmations that offer moments of pause, reassurance, and ease throughout the day. Each piece is designed to be a quiet reminder that tending to yourself — physically and mentally — is not indulgent, but necessary.

Southern Serenity isn’t about perfection.
It’s about presence.
Care that meets you where you are — steady, intentional, and uncomplicated.